That's such a common challenge! We went through this exact dilemma last year. What really helped us was understanding that rebranding isn't just about visuals - it's about aligning your external identity with your current business reality. I found this incredibly insightful article that breaks down the difference between cosmetic updates and meaningful strategic branding/rebranding. It walks through how to assess whether you need a full identity overhaul or just a refresh, with clear indicators for each scenario. The case studies showing how companies successfully navigated this transition were particularly inspiring and gave us the confidence to move forward.
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