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It's true that the design of loyalty programs has a huge impact on whether individuals continue to participate in them. The shift towards programs that value steady, consistent engagement over intense, sporadic activity seems like a positive evolution. When the criteria for earning and redeeming rewards are transparent and straightforward, it naturally builds more trust and encourages continued participation. This approach can make a significant difference in how consumers perceive value from these programs, and it's interesting to see how companies are adapting to these expectations.