3PL ecommerce fulfillment refers to the outsourcing of e-commerce business tasks, specifically warehousing, picking, packing, and shipping, to an external specialized service provider. These 3PL providers store products for businesses, and upon an e-commerce order, they ensure the product is correctly packaged and shipped to the end customer.
By leveraging 3PL services, e-commerce businesses can focus on their core competencies, like product development and marketing, while the logistical aspects of storing and delivering products are handled by professionals. This setup often leads to reduced operational costs, increased efficiency, and scalability for the e-commerce business.