Designing Logos for the Digital Era: Balancing Simplicity and Business Goals

Re: Designing Logos for the Digital Era: Balancing Simplicity and Business Goals

by Jin Watkins -
Number of replies: 0

 I’ve been working on some logo designs for a while now, and this whole concept of creating something simple but memorable is really important. I think the scalability aspect is key, especially since more and more businesses are moving to digital-first strategies. I’ve noticed how many brands, even big ones, have gone for much cleaner logos in recent years, and it does seem to work well in both physical and digital formats.