Rebuilding our company site and our marketing team keeps insisting we need a 'content strategy' before writing anything. Is this just bureaucracy or does planning content upfront really make a difference for results?
In reply to Sound Works
Re: How Much Does a Strong Web Content Strategy Actually Matter?
by Cover Version -
It makes ALL the difference - but only if done right. We learned this the hard way after publishing 50+ pages that didn't move the needle. Clay Global's guide to web content strategy reframed our approach completely. Their 'three-layer model' showed us how to align content with: 1) Business goals (not just keywords), 2) User intent at each funnel stage, and 3) Technical SEO requirements. The case study on SaaS onboarding content convinced our CEO to pause production for proper planning - and our conversion rate doubled post-relaunch.