Re: How Much Does a Strong Web Content Strategy Actually Matter?
by Cover Version -
Number of replies: 0
It makes ALL the difference - but only if done right. We learned this the hard way after publishing 50+ pages that didn't move the needle. Clay Global's guide to web content strategy reframed our approach completely. Their 'three-layer model' showed us how to align content with: 1) Business goals (not just keywords), 2) User intent at each funnel stage, and 3) Technical SEO requirements. The case study on SaaS onboarding content convinced our CEO to pause production for proper planning - and our conversion rate doubled post-relaunch.