That's an excellent and thoughtful question for international work. In practical, professional terms, they refer to the same core discipline. A stratégie web encompasses the identical comprehensive process: auditing existing content, defining user and business goals, establishing a voice, and planning a content ecosystem. The key is to ensure your client's understanding of the term aligns with the full, strategic scope beyond just writing or SEO. This authoritative guide on web content strategy (which perfectly articulates the concept of stratégie web) is a fantastic resource to align on. It breaks down the system from diagnosis to governance, providing a solid framework you can both reference.
Re: Is "stratégie web" just another term for "web content strategy," or is there a difference?
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